Emma Carvajal describes herself as a “dangerous woman with scissors”. Once she finds a textile or an artisan piece she loves is determined to find out what she can convert them into, often working on it until she has managed to create something interesting, different and unique.
Born into a family that was crucial to the industrialization of the country, she was exposed from early childhood to the power of transformation processes that captivated her immense curiosity. Her father was a key person for her, she witnessed closely the infinite ways he sought possibilities in life, and her mother, a charismatic personality that sought to see beauty in the world.
Her education gravitated between North and South America and Europe, and allowed her to develop a style that fits well into any culture, opening up her creativity for timeless bags with a multicultural flair.
As she was studying architecture back in Colombia, she met who was to become her husband, cutting short her architecture studies and becoming an interior designer while she raised her four kids with the unsurmountable support of her husband.
In the early 2000’s, with the Emma Carvajal, established MICHÚ, a nickname inherited from her childhood. The brand, initially a hobby, developed into a brand through word-of-mouth and people asking her to reproduce the unique pieces she had created for herself and her close friends.
She has learned how to weave close relations with artisans in their villages, artisan men of the city, and indigenous people in their reservations. By dedicating her attention and commitment to their craft, the artisans developed the confidence that allowed them to undertake risky and innovative designs grew.
Emma draws daily in her workshop, directs a twelve-member team for the creation of technical plans to undertake work with the artisans; supervises the workshops; selects materials in her own textile warehouse; attends specialized forums, craft fairs and visits fashion boutiques. “The affection of our customers and the value they give to each piece purchased is a great reward for the entire team. We want to pay back in each new collection that same loyalty they have always shown us” she says.