ABOUT THE BRAND

Founded in Cali, Colombia in the early 2000’s, MICHÚ is a brand that  has mastered the art of mixing Colombian handcrafted traditions, with contemporary design.

A fundamental part of its essence is to protect the cultural legacy of our country, making it visible, and passing it over time through the constant creation of exquisite handbags.

One of MICHÚ’s pillars is to constantly cultivate a relationship with the artisans based on shared knowledge, and that way respecting their world and their lifestyle as an essential axis of the brand’s design experience.

Reality and fantasy make up the universe composed of fibers, knowledge, traditions, and techniques that turn each piece into limited editions and collector’s items:  timeless and versatile.

OUR FOUNDER

Emma Carvajal describes herself as a “dangerous woman with scissors”.

Once  she finds a textile or an artisan piece she loves is determined to find out  what she can convert them into, often working on it until she has managed to create  something interesting, different and unique.

Born into a family that was crucial to the industrialization of the country, she was exposed from early childhood to the power of transformation processes  that captivated her immense curiosity. Her father was a key person for her,  she witnessed closely the infinite ways he sought possibilities in life,  and her mother, a charismatic personality that sought to see beauty in the world.

Her education gravitated between North and South America and Europe, and allowed her  to develop a style that fits well into any culture, opening up her creativity  for timeless bags with a multicultural flair.

 As she was studying interior design back in Colombia, she met who was to become her husband,  cutting short her studies while she raised her four kids with the unsurmountable support of her husband.

In the early 2000’s, Emma established MICHÚ, a nickname inherited  from her childhood. The brand, initially a hobby, developed into a brand through word-of-mouth  and people asking her to reproduce the unique pieces she had created for herself and close friends.

She has learned how to weave close relations with artisans in their villages, , indigenous people in their reservations and local artisans. By giving her attention and commitment to their craft, she was able to make artisans undertake risky and innovative designs.

Emma draws daily in her workshop, directs a twelve-member team for the creation of technical plans to undertake work with the artisans; supervises the workshops;  selects materials in her own textile warehouse; attends specialized forums, craft fairs  and visits fashion boutiques. “The affection of our customers and the value they give to each piece purchased is a great reward for the entire team. We want to return in each new collection that same loyalty they have always shown us” she says.